AI10 min read
What Is an AI Agent? (And What AI Agents Mean for Your Brand’s Visibility)
AI agents research, evaluate, and act on behalf of users. Learn how they work, why they matter for brand visibility, and how to prepare your digital presence.
Leigh McKenzie helps brands get found, cited, and trusted across Google, AI search systems, and every modern discovery surface. His work focuses on practical tactics that turn visibility into revenue — from improving how brands appear in AI answers to strengthening search performance across channels. He has led large-scale visibility programs in SaaS, DTC e-commerce, travel, legal, and international markets, driving major revenue gains and scaling content to millions of users.
Author
AI6 min read
The agentic web: How AI agents decide which brands make the cut
AI agents are browsing, comparing, and buying on behalf of your customers. Here‘s what the agentic web means for your brand visibility strategy.
Industry News2 min read
Google’s releasing Google-Agent: Here’s what to know
Google recently added Google-Agent to its user-triggered fetchers documentation, hinting at the future.